Who, What, When and Where

Understanding Your Business Data with Location Intelligence

We all know that technology has made a huge difference to the way we do business. We also know that as businesses we now collect more data than ever before. Business and business change is fast-paced, and the world of business software, or any software, is no different. Just look at AI tools in the last 12 months.

Making informed decisions is the key to success. Unveiling the ‘who,’ ‘what,’ ‘when,’ and ‘where’ of customer data activity can be a game changing. Especially when it comes to analysis of the data you hold, and that’s where location intelligence comes into play. In this blog, we’ll explore how businesses and their valuable customer data can benefit from the power of location intelligence, without diving into the technical jargon and huge expense of investing in a full GIS platform.

Who: Know Your Customers Inside Out

Understanding your customers goes beyond just knowing their names. 85% of data can easily be connected to an address, especially if it relates to a customer.  Location intelligence helps you paint a vivid picture of your customer base. We all know a picture paints 1000 words, but location intelligence or (LI) can help by providing insights into demographics, preferences, and behaviours, all by location.

1 – Customer Segmentation:

Location intelligence enables businesses to segment their customers based on geographic data. This means you can tailor your marketing messages and offerings to specific groups. All the while  ensuring that you’re delivering content that resonates with your audience.  The old saying, and we don’t mean to be draconian here but, divide and conquer is very true.  Tools like Mapsimise once your data is mapped can help you filter by location, draw shapes to filter, help you use data files to separate areas or just filter using the in-built search tools.  Once you have your desired customer list then you can either export or send back to your CRM or marketing platform, like Mail Chimp or DotDigital.

2 – Personalised Customer Experiences:

By knowing where your customers are located, you can create personalised experiences. Whether it’s sending targeted promotions to specific regions or customising your services based on local preferences. Location intelligence helps you connect with your customers on a more personal level. We recently had the opportunity to work with one client that managed over 200 clinics in the UK. Their goal was sending patients to the nearest clinic that could provide the service.  It might sound simple but done correctly meant that patients has less time to travel. This was just one advantage of getting data mapped.

What: Dive Deeper into Customer Activity

Location intelligence unveils the ‘what’ of customer data. Allowing businesses to understand not just who their customers are, also what they’re doing but where they are doing it. We all know the value of CRM and tracking customer activity and building a persona. However, one of the big problems with CRM is that it is focused on the individual meaning you can never really make comparisons.  By adding all your data to a map, you get to see all the activity and where it is happening, and all those individuals become a picture of all activity.

1 – Spatial Analytics Simplified:

Say goodbye to complicated analytics jargon. With location intelligence and Mapsimise, businesses can easily visualise and analyse customer data. All in a very simple, easy-to-understand map view. With your data mapped you can identify trends, popular areas, and customer hotspots without getting lost in complex data sets, or complicated software.  To us the Map is just the canvas the data is the picture you draw, and the results are the location intelligence you gain.

2 – Streamlined Decision-Making:

One thing is for sure making better business decisions by understanding the ‘what’ and the “where” in real-time increase productivity. Whether its optimizing inventory based on customer buying patterns or adjusting marketing strategies on the fly, managing assets by location, understand resource and customer need, location intelligence simplifies the decision-making process, by providing the right data visually when you need it.

When: Time It Right for Maximum Impact

We all try to save it and time is everything in business, and location intelligence with Mapsimise helps you get it just right without the need for a degree in data science, it helps you increase productivity and reduce time and cost by being able to see and visualise data when you need it.

1 – Peak Hours Made Simple:

With Mapsimise and location intelligence or what we like to call (LI) there is no need to decipher complicated graphs. Location intelligence breaks down peak customer activity hours into straightforward insights. Optimize staffing levels, plan promotions, and streamline operations based on when your customers are most active.  Have you ever wanted to see activity on a 24-hour cycle, with location intelligence you can filter the data and take snapshots and see visual comparison of activity. 

2 – Seasonal or Monthly Strategies, Uncomplicated:

One thing Location intelligence is really good at is understand trends and differences over time, which will help align your business with seasonal or monthly trends effortlessly. Location intelligence helps you plan seasonal campaigns without the need for a calendar expert. Identify when certain activities peak throughout the year and tailor your strategies accordingly.  Yes, you can wee by location which customers are more active throughout the year but imagine tracking your sales activity by location month by month region by region.  Through analysis of the data, you hold you can focus of boosting activities for both sales and marketing activities.

Where: Navigate Your Business to Success

Location intelligence is your business GPS, guiding you to the right places at the right times with your data, the key is understanding your data by location, understanding your customer activity as it is happening.

1 – Proximity Marketing Without the Headache:

Have you ever just created a mailing list with no idea where content is actually going, using shapes and data filter’s location intelligence simplifies proximity or location marketing, allowing businesses to reach customers with targeted promotions when they are nearby. Increase foot traffic and boost conversions effortlessly.  With location mapped to you customer data stores of business will now how far customers have to travel and can reward them on distance.  If your email marketing you can stop blasting out the whole list but focus on targeting and create emails that are relatable by location.

2 – Strategic Expansion Decoded:

Data is everything and using your data and location company data you can expand your business strategically with location intelligence. Identify where your customers are concentrated and make informed decisions about opening new stores or expanding service areas. You can check areas to see if there are similar business types that might be a competitor, of evaluate traffic, schools and population trends, you might say It is a bit like having a business expansion roadmap on a map.

So, make sure you have the right software

In the modern world of digital activity, data and business growth, getting the right tools that your team can use quickly is paramount.  Getting the right software to increase activity and understanding will drive better use of the data you hold, understanding your customer data doesn’t have to be complicated. Embracing the power of location intelligence with your CRM or customer activity to uncover the ‘who,’ ‘what,’ ‘when,’ and ‘where’ of your business data with help you gain real insight.

Helping you do more with less will help you Simplify decision-making, enhance customer experiences, and navigate your business towards success with the insights provided by location intelligence. It’s not just data; it’s the key to unlocking your business’s full potential, as everything happens somewhere.

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