Building Lists By Location Using Your CRM For Marketing
Welcome back and thanks for reading. Today we are looking at extending the way you use your CRM data. And yes, we have some videos of how this works. Especially when using MyCRM (our CRM platform) Microsoft Dynamics 365 and Salesforce CRM, so let’s ask you a few questions.
Are you looking to enhance the way you use your CRM marketing data?
And
Do you need to build Marketing Lists of contacts and accounts, by location?
If the answer to these is yes then do read on. With location intelligence tools seamlessly integrated into platforms like Microsoft Dynamics 365 and Salesforce CRM. You can unlock a wealth of knowledge by creating targeted marketing lists by location.
Ok let’s start by looking at Salesforce. We’ll explore how you can load your data, how to draw and create a list of contacts.
Create Targeted Marketing Lists
So, businesses like yours can leverage geospatial data and maps easily. With tools like Mapsimise you can get your data mapped. You can also supercharge the marketing efforts and drive greater ROI. All by creating targeted marketing lists by location.
As we mentioned above this can work with Salesforce and Microsoft, or data you load into a data table and want to pass to something like MailChimp.
So here, let’s look at build a marketing list in Microsoft Dynamics 365 with location intelligence with Mapsimise.
Key Factors
Now let’s look at some of the key points of how location intelligence can help business like yours gain real benefits from understand WHERE things are happening. Location intelligence and the supporting GIS technologies around it, is said to be one of the last technologies to be commoditised for general business use.
With Mapsimise we have created a great solution. But with all solutions there are always commonly asked questions. So below we’ll take a look at a few when it comes to Location with Marketing.
How Can Location Intelligence Tools Enhance CRM Marketing?
There are a number of benefits to using tools like Mapsimise. Location intelligence tools offer a range of benefits in enhancing marketing activity with your CRM and customer data.
Identify Customer Locations
By visualising customer data on a map within your CRM platform, businesses like yours can gain insights into where your customers are located geographically. This enables you to identify clusters of customers in specific areas, helping you to create targeted marketing campaigns and outreach efforts.
Create Targeted Marketing Lists
With location intelligence tools, businesses like yours can easily create targeted marketing lists based on customer location. By segmenting your customer data geographically, you can tailor your marketing messages and offers to specific regions. Thus increasing the relevance and effectiveness of any campaigns you run.
Personalise Marketing Campaigns
Location intelligence tools like Mapsimise can enable businesses like yours to personalise your marketing campaigns based on customer location. By understanding the unique characteristics and preferences of customers in different geographic areas, location intelligence can help deliver highly targeted and relevant marketing messages that resonate with the right audience.
Optimising Marketing Spend and Return
Tools like Mapsimise target marketing efforts more precisely. Businesses like yours can optimise your marketing spend and achieve a higher return on investment. By focusing resources on areas with a higher concentration of target customers, businesses can maximise the impact of their marketing campaigns and drive greater results.
Frequently Asked Questions about CRM Marketing and Location Intelligence
Q: How do location intelligence tools integrate with CRM platforms like Microsoft Dynamics 365 and Salesforce?
A: Location intelligence tools like Mapsimise have out of the box service connectors that can be seamlessly integrated into Microsoft Dynamics 365 and Salesforce CRM services. Other options include using the Mapsimise APIs. This allows businesses like your to visualise customer data on a map directly using your CRM Data. This can enable your team to use geospatial insights for more effective marketing outcomes.
Q: Can location intelligence tools help businesses identify new market opportunities?
A: Absolutely! By analysing customer data geospatially, businesses can identify areas with a high concentration of potential customers and untapped market opportunities. This allows you to expand marketing and customer reach into new geographic markets or target emerging customer segments more effectively.
Q: How can businesses ensure the accuracy and privacy of customer location data?
A: It’s essential for businesses to adhere to data privacy regulations and guidelines when collecting and using customer location data. Location intelligence tools typically offer features to anonymise or aggregate customer data to protect privacy while still providing valuable insights for marketing purposes. Additionally, businesses should ensure that they have robust data governance policies in place to maintain the accuracy and integrity of their customer data.
Q: What types of marketing campaigns can be enhanced with location intelligence?
A: Location intelligence can enhance a wide range of marketing campaigns, including targeted advertising, local promotions, event marketing, and location-based offers. By understanding where your customers are located, businesses like yours can tailor your marketing messages and campaigns to specific regions, increasing their relevance and effectiveness.
Ok, lets conclude that location intelligence can help with CRM Marketing Success
In today’s competitive business world of technology enhanced services, leveraging location intelligence tools like Mapsimise integrated with CRM platforms is a huge value add for increasing marketing success by location. By visualising customer data on a map, businesses like yours can gain valuable insights into where your customers are located and how targeted marketing lists by location can be created by drawing around the data on a map.
From personalised campaigns to optimised marketing spend, location intelligence will help your business to make better use of your CRM Data when considering marketing and related activity.
If you are ready to take advantage and explore how integration with Mapsimise and Microsoft Dynamics 365 or Salesforce CRM can help you unlock the full potential of your customer data just sign up today
Let Mapsimise – Empower your CRM marketing with location intelligence using Microsoft Dynamics 365 or Salesforce CRM.