What Is Mapsimise?

Welcome back and thanks for visiting the Mapsimise website mapsimise.com and reading one of our latest blogs.

You might be here wondering what the answer is to the above question. Or you might know how location intelligence works in business and you’re wondering can Mapsimise help you achieve it.

Either way, lets kick off by looking at so examples and business functional area. Along with some of the benefits of how it can be used, and who can benefit.

First let’s consider using location intelligence in your business with Mapsimise which is our easy-to-use cost-effective solution. If you don’t yet have your free account, we would recommend taking a GO account.

Now you might know, or you might not, that nearly 85% of business data can be related to an address. Usually a customer address or a vendor address. But first we are going to focus on customer and how sales data can be mapped.

Sales with Location Intelligence

Firstly, let’s look at Targeted Sales Territories

One great thing about using a MAP as a canvas, and getting your data mapped, is the ability to utilise location intelligence. This helps define and optimise sales territories based on demographics, ensuring your sales teams focus on high-potential areas.  Now that is not the end of it. By mapping the customer data and search for similar customer types in the area can give you a great lead prospecting advantage.  More, yes there is more! You can trend how sales activity changes month by month, or quarter by quarter, by creating snap shots of performance by date.

Lead Prioritisation

Prioritise leads based on their geographical proximity, allowing sales teams to efficiently plan and execute targeted sales campaigns.  Have you ever heard the phase divide and conquer, well basically location intelligence is allowing you to separate and focus all the activity by area or sub area.  More, ok sure, the divided areas can be added to lists to create location-based marketing lists, so you focus on the right customers, wit the right follow up and activity.

Competitor Analysis

Gain insights into competitor locations and market saturation, helping sales teams identify untapped opportunities and refine their strategies.  Did you know that most geo tools, Mapsimise included allows you to use and search Google business data by location finding competitors and similar businesses.  No, this is not typical point of interest data, but company and business data by location supplied by Google My Business.

Route Optimization

Mapsimise helps optimise sales routes, reducing travel time and expenses while maximising face-to-face interactions with clients.  But let’s be clear Mapsimise is not a workforce management tool for logistics, but an analytics tool that can be used to plane and manage data by location helping your teams focus on Who, When and Where.

Real-time Data

Access real-time data on customer locations and activities to enhance sales team responsiveness and adapt strategies, everything is about using the data you hold in a way that helps your business grow.  Data is key and when your data is mapped you gain insight that is far more beneficial and visual that from a list in a spreadsheet or a CRM system.

Marketing With Location Intelligence:

Localised Marketing Campaigns

Target marketing efforts to specific regions by analysing location data, tailoring campaigns to local preferences and behaviours.  That sound great, so what does it mean well in basic terms you can plan your activity and your campaigns by location, but just drawing around the data with the Mapsimise tools and then using your shapes to filter the data on the map.  You can even re export the list as a marketing list.

We once did this for a company and we focused on a given area and in the email tot eh customers, the company included snips of news and information about the location are taking personalisation to a new localisation level and guess what the read and response rate was far hight than sending a blanked email to the whole country.

Geo-Fencing

Implement geo-fencing to send targeted promotions or notifications to customers when they enter predefined geographical areas, enhancing engagement.  The devil is in the detail, well not in this case, but what you can do is location is drill drown to specific areas, imagine you wanted to send leaflets to house hold, you could target given address using the PAF data on a Map, imagine if you just wanted to target a given post code based on population data, with location Intelligence you can, and what is more, yes there is more, you can build many multiple shapes.

Event Planning

Plan events and promotions strategically by visualising data on a map by location, ensuring maximum impact in areas with high customer concentration.  There is more, we have all been to an in-person business event or road show when there buzz and hype leads to 12 people in a room looking confused and wondering why they travelled so far. 

Imagine the scenario, go where you customers are and plan the roadshow or events around where the clusters of customers of opportunity is.  We once did this for a football club, and showed how far supports were way, the club in the end gave out different rival times for those 5 miles, those 10 etc, the traffic and the chaos was reduced on match nights.

Planning by location allows you to see where you customers are and how many there are, which is not always as easy with a list of names and postcodes.

Customer Segmentation

Use location intelligence to segment customers based on their geographical characteristics, enabling more personalised and effective marketing strategies.  If you have a CRM and the team here at Mapsimise have been working with CRM’s for about 20 years, not kidding we understand customer segmentation, but if you add in location intelligence, then things get a whole lot funkier, especially when you get your data mapped.

Knowing who is where, what value customers you have, where the bulk of the business is coming from by location can help you and your team target and focus activity.

Market Expansion

Identify and evaluate new markets for potential expansion by analysing geographic data and market trends.  Yes, we know, and this is very clever, as you know most haps have all the road data, Mapsimise has embedded street view from Google, so you can walk up and down the area virtually, you can search using google my business and prospect for similar or different types.  You might have heard that data is the new oil, but in reality, using data effectively, your data, Google data, or even 3^rd party data, can help you build a real picture of business activity by location and this is how Mapsimise can help you gain location intelligence in your business  

Using Location intelligence with Service Activity:

Field Service Optimisation

Optimise field service operations by assigning tasks based on location, to the right person in the right place, it might sound simple but using geospatial tool like Mapsimise and getting your data mapped can be a huge time saver.  If a job is allocated through CRM or another systems Mapsimise can though its own interface push and pull data or updates.

Proactive Issue Resolution

Identify and address potential service issues in specific regions by analysing historical data, enhancing proactive issue resolution, and identify who might be affected.  Mapsimise recently helped a telecom company map internet service points and customers attached to those service points, so as soon as an issue was identified, the marketing team could swing into action and send a notification SMS and email, which improved customer service as nobody was left wondering.

Customer Journey Mapping

You might have customers all over the country, you might have customers in just a single location, but by clustering them on a map workdays and appointments can be easily managed along with routes and activities for engineers and sales teams.

Service Location Analysis

If your business has depos, shops or several locations or manages housing or clinical locations, then analysis of customer pr patient location and how it relates to the centre of visitor point may be critical to success.  As large chains evolve to manage dentists, chiropractors even doctors, Mapsimise can help service and map all the related data, to help operational staff and admin staff who where and when.

Using Location Intelligence with Customer Engagement:

Location-based Loyalty Programs

Implement location-based loyalty programs to reward customers for frequent visits or purchases, enhancing customer engagement.  Data is everything and if you do have several outlets, and loyalty programs you can easily track customer activity by location, which show and which customers frequent which shops and how often. 

Personalised Customer Interactions

Utilise location data to offer personalised recommendations, promotions, or content based on a customer’s location and preferences.  Yes, this is possible if you think about how we talk about marketing by area further up, then emails and newsletter can be tailored for the audience that is receiving them, you can use the shape filters tool of KML tools to create data segmentation, build a list and just target those in a given area with a product of service that relates.

Event Attendance Tracking

Track and analyse customer attendance at events or store locations, providing insights for future engagement strategies.  This is a great way to understand data and activity by location, you have the data on these customers and the activity so why not do trend analysis on data and activity by location and by date.

Feedback Analysis

Visualise customer feedback on a map to identify trends and patterns, enabling businesses to address concerns in specific regions and improve overall satisfaction. Another great use of using location intelligence, map customer reviews and feedback for different locations sales areas hotels or shop and customer activity, you could even, and we have done this previously mapped the customer activity of a franchise of franchise area to see how each is operating with customer activity and sales.

Community Engagement

Engage with local communities by understanding their preferences and behaviours, fostering a sense of community and connection. Location intelligence not only allows you to map your data but understand a local area in more depth.  This may help you target and build better relationships with customers or prospects in the location.

Thanks for reading and please do remember to sign up for your free account to test the mapsimise.com functionality as well as getting your data mapped.